MITSUBISHI MOTORS IN THE UK ANNOUNCED AS SUPPORT VEHICLE PARTNER OF FAST & FURIOUS LIVE
Dec 22, 2017
CIRENCESTER – Fast Live Productions today announced its partnership with Mitsubishi Motors in the UK as official support vehicle provider for Fast & Furious Live – the global arena tour where fans can experience the adrenaline-fuelled thrills of the blockbuster film franchise built on speed. Mitsubishi Motors in the UK will provide vehicles for the show’s production team, as well as bespoke modified models to feature in the live show.
In total three Mitsubishi vehicles will appear in the show, including a special Mitsubishi Lancer Evolution which will stun fans during a unique interactive segment of Fast & Furious Live, when the show begins its global tour in the UK in January 2018.
Behind-the-scenes, but equally critical to the show’s success, will be a fleet of versatile and hardworking Mitsubishi L200 pickup trucks assisting the production teams. From towing the Fast & Furious Live show cars, to transporting crew members to the multiple production locations, the Mitsubishi L200s will be a big part of the Fast Live Family.
“We’re extremely pleased to welcome Mitsubishi’s turbocharged presence to our live-arena production,” said James Cooke-Priest, CEO, Fast Live Productions. “The audience will expect to see this famously fast Japanese brand mixing it up in the live action, and we’re very excited at the support Mitsubishi is providing the show both in the arena and behind the scenes.”
Mitsubishi Motors has a long and rich history with the Fast & Furious film franchise. The global Japanese car brand has featured across several of the films, with many of their star cars becoming fan favourites: from the glowing green Mitsubishi Eclipse in The Fast and the Furious, or the nitrous-boosted Mitsubishi Lancer Evolution VII in 2 Fast 2 Furious.
“Mitsubishi Motors has been part of the Fast & Furious story since the early days and we’re proud to be part of this new live action spectacular inspired by the record-breaking film franchise,” said Lance Bradley, Managing Director, Mitsubishi Motors in the UK. “Not only are our Mitsubishi L200 pickups providing dependable logistical assistance to the Fast & Furious Live production team, our vehicles will also feature in some of the show’s ground-breaking action sequences, so we’re delighted to be providing support across many facets of this incredible production.”
Previewed to the world last month, the adrenaline-fuelled, two-hour Fast & Furious Live show is set to be the most spectacular live arena production ever produced, featuring precision performance driving and newly created physics-defying stunts. Using favourite cars and locations that criss-cross the globe along with key scenes from the film series – created via state-of-the-art 3D projection mapping – fans will be transported straight into this immersive extension of the Fast & Furious movies.
For tickets and further details, please see www.fastandfuriouslive.com
MITSUBISHI MOTORS IN THE UK
Mitsubishi Motors built its first cars in 1917 and over the past century has established a reputation for tough, reliable and extremely capable vehicles, particularly in terms of all-terrain and 4X4 vehicles such as the Mitsubishi Shogun and L200 pickup. In 2014 it launched the game-changing Mitsubishi Outlander PHEV which is not only the UK’s best-selling plug-in hybrid vehicle, it also remains the most advanced and efficient vehicle in its class. In 2018, two more class-leading vehicles join the Mitsubishi range – the Eclipse Cross and the Shogun Sport. For more details visit www.mitsubishi-cars.co.uk
ABOUT THE FAST & FURIOUS FRANCHISE
Over the course of eight films that have successively stoked passion in an ever-expanding audience and earned more than $5 billion at the worldwide box office, Universal Pictures’ record-smashing homegrown franchise has become the studio’s most-profitable and longest-running one. On social media platforms, fan following for the movies and cast has grown into the biggest of any active franchise. On the heels of 2015’s Furious 7, one of the fastest movies to reach $1 billion worldwide in box-office history and the sixth-biggest global title of all time, comes the newest chapter in one of the most popular and enduring motion-picture serials of all time: The Fate of the Furious, which debuted in theaters in April 2017 and became the biggest global opening of all time.
ABOUT FAST LIVE PRODUCTIONS
Brand Events, in partnership with sports, media and entertainment specialists Epsilon Partners, have created and financed a joint venture company, Fast Live Productions Ltd, which will produce and tour Fast & Furious Live globally for 5-plus years. Brand Events previously worked with BBC Worldwide producing and touring the incredibly successful Top Gear Live shows around the world for more than 10 years. The business runs many other renowned automotive events and festivals—including Ignition Festival of Motoring, The London Classic Car Show and the CarFest festivals. The company is widely regarded as the most successful innovator in consumer events and productions, with several industry accolades in recognition.
ABOUT UNIVERSAL BRAND DEVELOPMENT
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).
Mitsubishi Motors in the UK Press Office
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