MITSUBISHI MOTORS INTRODUCES NEW DEALERSHIP DESIGN TO STRENGTHEN BRAND IMAGE

Jul 5, 2018

Mitsubishi Motors Corporation is to introduce a new design for the interior and exterior of approximately 5,000 dealerships worldwide. The move is based on the new brand message "Drive your Ambition", announced last year, and is intended to provide a better customer experience in a high quality retail environment and to strengthen Mitsubishi Motors' brand image.

The striking new design features black, white and grey colour schemes with red dynamic lines as an accent. The uniform design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership.

The architecture reflects the new Corporate and Visual Identity, with a "Dynamic Slope" as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experience, while the cars are presented to make sure they're seen as the stars.

Guillaume Cartier, Senior Vice President of Global Marketing & Sales Division at Mitsubishi Motors said, "Our brand is evolving and we need to reflect this in each and every customer touch point. So we are implementing the new dealer identity to ensure that the customers can experience a consistent Mitsubishi-ness including look & feel, and service quality of Mitsubishi Motors wherever they are in the world."

ABOUT MITSUBISHI MOTORS

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.